This was an image I grabbed from the internet, so I can’t answer that. To me it looks like a chalk paint though. As you see, it’s a bit distressed. If I wanted to recreate that look, I’d use a deep red chalk paint (store bought or make your own by mixing plaster in) and brush it on right over the wood without primer. You can distress by sanding or with a wet rag. Be sure to wax or poly over it.