The Water Tank Project is coming to an NYC rooftop near you for three months in the spring of 2013. Word Above the Street’s public awareness campaign aims to inspire millions of people to be more responsible with their daily water usage.

Select rooftop water tanks across the city will be temporarily wrapped with original artwork, the subject matter being water. Students, emerging and established artists will take part in the project.

The Water Tank Project will also promote New York City’s high quality drinking water and highlight the role of the world’s major cities in leading the way to responsible stewardship of water.

How can you help? Donate here. Or…on March 1st shop at Whole Foods as 5% of the sales will be donated to the project. Or…got a tank? Let them use it!

Via Cool Hunting